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Establish an Email Policy For Your Business

If you are running a business with more than one employee using your company email, you absolutely need to set a workplace email policy — clear rules for staff regarding what email can/can’t be used for. Read the story »

Critical Tips To Jump Start Your Marketing Career

I was honored that a recent college graduate sought out my advice on how to get started in a career in advertising and marketing. I was tempted to advise her to run away while she still could. But we ended up talking about various tools to give her an edge over the competition. Read the story »

Worthwhile Reading — Brands Imposing Their Will

Here are some topics of interest I’ve read recently. Definitely worth your time to read. Read the story »

Content Producers: Respect Your Audience

As a content producer, you will quickly learn to respect your audience in terms of what content you publish, the quality and tactics for consumption. Read the story »

Direct Email: With or Without Images?

Isn’t it better to do a little more work to reach the consumer how they want to be communicated to? Read the story »

Worthwhile Listening

Here are some podcasts I’ve listened to recently. Definitely worth your time to check out. Read the story »

Social Media Burnout

I like to dabble. But I am getting soooo burned out on all the microblogging and social connection tools. Read the story »

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